Page 18 - End of year report 2022-2023, Eco-Schools Wales

Eco-Schools Communications

Outputs Target Total

Increase engagement with young people on Instagram Increase Currently
to 18% 13%
Produce six inspirational newsletters with a different theme 6 6

Communications for Eco-Schools Wales have Eco-Schools Wales has also been cross promoted
promoted the programme through platforms across communications from other Keep Wales
such as the Keep Wales Tidy website, social Tidy programmes such as My Tree, Our Forest:
media, newsletters, emails, and press coverage. for schools, Local Places for Nature, Litter Free
Performance has been monitored using analytic Zones and Caru Cymru.
tracking which has informed developments as
the year has progressed.

Social Media
Eco-Schools Wales’ social media promotes When a social media post is seen by a person, it
events and activities whilst also celebrating the is counted as an impression.
success of the Eco-Schools programme in Wales

and establishing a strong foothold within the An engagement is counted every time a person
international Eco-Schools community. interacts with a post, for example by liking,
sharing, or commenting.
Over the year our social media following, and
the engagement rate of our posts have grown.
We monitor our key performance indicators,
such as impressions and engagement, to gauge
the effectiveness of our social media strategy.

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