Page 21 - End of year report 2022-2023, Eco-Schools Wales

Press Items
Over the year, there were 68 press items for Eco-
Schools Wales and all coverage was positive. The advertising value equivalent (AVE) is the
An opportunity to see (OTS) is a measure that value attributed to the coverage that estimates

relates to the number of opportunities for a how much the piece would be worth if it were
target audience to be exposed to a given press paid for. The AVE for the year totals £62,208.42.
item, similar to impressions. The total OTS for
the year 2022-23 is 6,850,714. On average per quarter, we saw 17 news items
with an OTS of 1,712,679 and an AVE of £15,552.

Website
The Keep Wales Tidy website has undergone Another significant development are the
significant development in the last year. The resources focused on marine environments
website is now a one-stop-shop for up-to- called ‘Be the Wave’.
date information, event registration, guidance,

resources, and news. Over the Summer term, we plan to further
develop our resources and strengthen our
A new suite of videos has been created which connections with the Welsh Baccalaureate
outline each stage of the Eco-Schools journey programme.
with real examples from learners. Videos can be
found on the ‘How it Works’ webpage.

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