Page 18 - End of year report 2021-2022, Eco-Schools Wales

Though posting more frequently, our audience continue to prove engaged. An engagement is
counted every time a person interacts with a post, for example by liking, sharing or commenting.
In total we received 7,183 engagements over the year, with 76% of those engagements earned The recent #SpringCleanCymru and Our communications across quarter four also
during quarter three and four. #GreatBigSchoolClean campaigns proved very promoted Keep Wales Tidy’s Strategy for 2022-
engaging, with over 200 schools across Wales 2030, Local Places for Nature and Litter Free
Engagements across Twitter, Facebook and Instagram per quarter over the year. taking part and pledging to get involved with a Zones whilst sharing triumphs and inspiration
litter pick between 25 March and 10 April. Our for the Eco-Schools programme. We have had
social media pages lit up with schools sharing Eco-Schools from around the world engage with
photos and videos of their pupils getting our posts and send messages to congratulate the
involved with litter picking for the campaign. We achievements of our schools. Eco-Schools Wales
also worked with Wales Online to produce an supported the Foundation for Environmental

interactive quiz “Are you smarter than an eco- Education’s (FEE) biodiversity quiz and
conscious 10-year-old” which challenged environmental journalism courses, RSPB’s Big
readers on their knowledge of litter. School Birdwatch, Place2Be’s Children’s Mental
Health Week and Natural Resources Wales’
Outdoor Learning Week.

As exemplified in the graphs above, our trajectory across all platforms remains positive and our
audience continues to prove engaged with our materials.

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