Page 20 - End of year report 2021-2022, Eco-Schools Wales

Press Items Website
The advertising value equivalent (AVE) is the
Over the year, there were 94 press items for Eco- value attributed to the coverage that estimates This year we introduced Keep Wales Tidy’s new We have also created a video to introduce the
Schools Wales and all coverage was positive. how much the piece would be worth if it were website. The website has proved to be a useful #BeTheWave marine resources for secondary
paid for. The AVE for the year totals £45,232. and versatile place for all-things Eco-Schools schools. The videos match the #BeTheWave

An opportunity to see (OTS) is a measure that Wales. The website is constantly updating, most branding and introduce the resources whilst
relates to the number of opportunities for a On average per quarter, we saw 23.5 news recently we have developed seven bite-size showcasing scenes of Welsh waterways, rivers,
target audience to be exposed to a given press items with an OTS of 758,407 and an AVE of videos for each of the seven steps of Eco-Schools. and beaches. The videos are presented by
item, similar impressions. The total OTS for the £11,308. These will be available on the “How it Works” our own Education officers, who provide an
year is 3,033,631. webpage and can be used to quickly remind and engaging voice-over.

illustrate each step in the Eco-School process.
The videos showcase school pupils explaining

Newsletter and demonstrating each different step and have
been created bilingually with a focus on giving

The Eco-Schools newsletter has continued to be The new format allows for more images and young people a voice.
a valuable tool in promotion of the programme. interaction as the user virtually flips through
Over the last year, we have developed the the pages. Teachers have informed us that the
newsletter into a one-stop-shop for all things newsletter provides a large amount of valuable
Eco-Schools with a topic of focus for each term. information in a fun way. We also know that

The newsletter introduces the term’s topic pupils look forward to reading the newsletter,
with a letter from the editor and an in-depth whether independently or as a class on the
written piece. The newsletter signposts to whiteboard.
relevant events, resources, organisations and
case studies whilst also celebrating the work of
schools across Wales.

An example of our #BeTheWave messaging used on Instagram
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