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This is an example of demographic data you would be able to get from these analytics.
The traffic from this sample is mostly males between the ages of 18 and 34.

Google takes these analytics one step further and displays other information such as:

• sessions

• bounce rates.
• pages per session

• average session duration

• transactions

• new users.

The reports are generated and grouped by demographic information.

It helps you identify which users on your website are the most valuable.

That’s how you can determine your target market.

Facebook is another great resource for figuring out your target audience we will be discussing

Facebook and how to find your target audience in another course, the above is primarily for when you

are at pre-starting the research phase before you start spending on Ads etc, but once you start we have
a whole lot of other tools to refine your target audience. Look out for our Google Analytics & Using

Facebook to generate business in the near future. Thank you.