Page 16 - howtoidentifyyourtarget marketasastartup

This customer persona has trouble finding shoes that fit her because she has narrow feet.

Now, your start-up company may sell shoes to both men and women.

But each persona needs to be unique.

Your general target market in this segment may be:

• women

• 30 to 40 years old

• £30-45k annual salary

• lives in the south of England

Your customer persona has to be more specific. Notice that the example shows a woman who is:

• 36 years old

• £38k annual salary

• located in the Midlands.

Do you see the difference?

The results of your interviews and focus groups can help you create these customer personas.