Page 11 - howtoidentifyyourtarget marketasastartup

See if your assumptions are right.

Conduct one-on-one interviews and use focus groups to test your assumptions.

For example, let’s say your brand’s general target market is women between the ages of 25 and 40.

It’s a huge percentage of the population. You’ll have to come up with other ways to segment that target

market into smaller groups genuinely interested in your brand.

Here’s a way for you to segment your target market: