Page 10 - howtoidentifyyourtarget marketasastartup

You need to adjust your target market accordingly.

For example, let’s say your start-up company sells cars or similar products.

A customer today may not be ready to buy another vehicle for another decade. In this case, you can’t
rely on loyal and repeat customers.

Instead, you’ll have to focus on customer acquisition strategies.

Find out how your competition is able to continually market to different customers and whether their
campaigns are successful.

Talk to people.

While making assumptions and analysing your competition are logical places to start, those strategies

will only get you so far.

If you really want to focus on the ideal target market for your start-up company, you need to put in

much more work.

You need to speak to consumers.