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This market research phase is an ongoing process.
The more people you can talk to, the more accurate your data will be.
As a result, it will be easier for you to identify your target market.
Create customer personas.
Now that you have a better understanding of your target market, create customer personas to learn
even more about their buying behaviour.
A customer persona will ultimately help you market to this audience.
Here’s what a customer persona looks like:
