Page 13 - howtoidentifyyourtarget marketasastartup

Show these people different products, services, or marketing campaigns your start-up is planning to

use.

See how receptive they are to what you’re showing them.

Find out more information about the people who have a positive reaction.

If you’re interviewing only women between the ages of 25 and 40, what other similarities do they have?

For example, you might find out that all the women who liked your products were married.

You could also discover that women of a certain social class or annual household income were more

receptive to your brand than others.

Make sure you find out as much information as possible about everyone in your focus groups.

Use the market segmentation graphic above as a reference.

Have all of your participants fill out a questionnaire before the interview or focus group starts.

But realize you won’t find out everything you need after just one session or interview.