Page 19 - howtoidentifyyourtarget marketasastartup

But you’ll also use those survey results to identify your market.

Find out who they are and what they are using your products or services for.

Get information related to their:

• demographics

• geographic location

• psychographic traits

• behavioural trends

Earlier I told you to start by making assumptions about your potential target market.

But now that you have actual customers, there’s no reason for you to assume.

You’ve got actual people who were drawn to your start-up company. This is your target market.

Now you need to figure out exactly who they are so you can target other people in this segment.