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They sell things such as beard oil, brushes, balms, combs, and any accessory you would need for a
healthy beard.
So, if you had a start-up company like this, right away you could eliminate women from your target
audience.
Don’t get me wrong, I’m not saying women won’t buy these products.
It’s definitely possible women could make a purchase from this brand as a gift for men in their lives.
But you wouldn’t make them part of your target audience.
What else can you assume about men who are looking for beard products?
Take their age into consideration.
It’s safe to assume that neither teenagers nor too many senior citizens would be buying these
products.
As a result, you would eliminate males under the age of 20 and over the age of 60 from your target
audience.
