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How to Identify the Target Market
for Your Start-up
Not everyone wants to buy what you’re selling. For your start-up, you need to identify your target
market. This is one of the first steps of launching a start-up company.
But it’s much easier said than done.
If you don’t have a clear target audience in mind, your marketing campaigns are going to cost you a
fortune. You’ll also have low conversion rates, and your customer acquisition costs will be through the
roof.
Marketing to everyone and anyone is simply a waste of effort, time, and money.
Instead, focus your branding and marketing strategies on a specific group of people who genuinely
have a need, want, or interest in your company.
