Page 6 - howtoidentifyyourtarget marketasastartup
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What else can you assume about the people who may be interested in your products?
They either have a beard or want to grow a beard.
In the example we just used, you’ve already narrowed your target market to men between the ages of
20 and 60 who have beards.
As we continue through this process, we’ll narrow the target audience even more, but for now, this is a
great place to start.
Analyse your competition.
It’s rare for people to come up with a product or service that doesn’t already exist.
While the idea for your start-up may be somewhat unique, you’ll still be a part of an existing industry.
Other people are already doing what you’re trying to do.
You’ve got to find out how to position your company within your industry:
