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In this scenario, the character is you, the conflict is the years of struggle and frustration that you went through. And the
resolution is the aha moment when it all clicked for you...This is a formula that you see on many sales and about pages. It’s a
very effective way of positioning yourself as the solution to your customer’s problems.

An example is the brand Toms Shoes. Founder Blake Mycoskie’s bio says, “While traveling in Argentina in 2006, Blake
witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet
revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake's vision soon turned
into the simple business idea that provided the powerful foundation for Toms.”