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Copywriting formula #5: Storytelling
Many people pay lip service to the power of stories in copywriting, but few actually use them. It's more an afterthought, ‘Oh,

I'll just sprinkle in a story later

Storytelling is good provided those stories include character, conflict, and resolution.

We’ve been telling each other stories for hundreds of thousands of years. It’s part of our evolution. And that’s why
storytelling is so effective as a copywriting technique,” he said. In the copy that you use on a landing page, the character
could be your customer. The conflict would be the problem that she faces. And the resolution would be your product.

You can also story tell about your company or the person selling the product.