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When used correctly, the problem, agitate, solution copywriting formula results in the reader’s full attention, they will be
dying to find out what the solution is, and when you finally offer it—and throw in a clear, concise, compelling and credible
call to action— you'll have generated great-quality leads.
The idea is to focus on a key problem prospects face, mention it with vivid examples, talk about it some more and finally
offer a solution.
The following French Together newsletter email uses this copywriting formula and has helped generate hundreds of
thousands of dollars in revenue for the French course:
