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Copywriting formula #3: Bridge after bridge
The Bridge After Bridge formula, starts on a positive, aspirational note rather than the negative one in PAS.
It invites the reader to picture paradise—and how to get there with your help.
In order to use Bridge After Bridge, you have to know the audience’s needs and wants and describe this in the first line. Then,
you use examples to illustrate how other consumers have reached this ideal state—and how the reader can get there, too.
Back up your claim by listing tangible benefits, and end with a powerful, irresistible call to action.
The following email, which uses the Bridge After Bridge formula and worked really well:
