Page 37 - Demo

CORPORATE OVERVIEW
Building enduring bonds
We introduced Sampoorna Family Banking solution to address every household’s comprehensive banking requirements, ranging from the youngest member to the senior citizens. the aspiring middle class, salaried individuals and those involved in priority-sector activities are part of the core groups that we serve.
deepening our sphere of services, we integrated people from diverse sections of the society.
We believe that building a credible and dependable brand identity is key to connect and serve our consumer groups and currently, our outreach campaigns have touched the lives of several indians.
Going forward, we are calibrating to leverage unmet opportunities and grow as a trusted partner in our customers lives, today and tomorrow.
evoLUtion oF the hoUSehoLd pRoFiLe in india
Households in
2005
219m
151m
Lower mid
Households in
2018
293m
Households in
2030 Forecast 386m
168m 132m
We are sharpening our focus on middle- income, lower-middle and upper-middle segments of society. With greater financial inclusion,
a large number of households are shifting from the low-income to the middle-income segment. We are focusing on capturing a larger pie of this aspiring segment.
Image source: DNA
51m 16m
1m
Low
8m
61m
Upper mid
127m 97m
High
29m
57m
Our purpose forms the cornerstone of our marketing initiatives, while the well-being of our customers motivate us to conceive more engaging propositions to drive real change.
ReaRticULatinG oUR BRand SaLience
Through the years, we have evolved to be trusted as a responsible financial services partner among millions of underbanked Indians. Ujjivan stands for comprehensive banking solutions for the aspiring middle class, dreaming of a
better lifestyle.
neW poSSiBiLitieS
Our refreshing brand identity is crafted to represent prosperity and financial freedom through
the lotus and the bird motifs.
this reinforces our purpose and indicates the avenues that open up by associating with us.
SPEAkINg THE CUSTOMER’S LanGUaGe
Our modules to connect through video and audio content are available in vernacular languages and embody the triple V mantra of Voice, Video and Vernacular, and help
reach our target customer cross- section. We seek to ensure that our communication across branches, ATMs, on-ground marketing initiatives and social media platforms (YouTube) conveys our message
in the language that underlines India’s diversity.
11
Vernacular languages used to connect with customers
35