Page 36 - Demo

Marketing and Branding
engaging and strengthening recall
our objective is to reach out with comprehensive banking solutions and enable aspiring individuals to build better lives. We believe that we succeed only when we uphold our objective of building a lasting relationship with customers and connecting them with significant opportunities.
New-age customers are increasingly turning towards brands that are purpose-led and enshrine something larger than their offerings.
Hence, we must communicate more lucidly with customers and offer
a holistic value proposition.
34 | AnnuAl RepoRt 2019-20