Page 17 - April 2021 Track N Times

MARKETING

One Loram

By Brandon Riddering, Director Marketing

You may have heard the phrase “One Loram.” What does this mean to you? I
see it as Loram being the collection of multiple companies coming together to

strengthen one brand. This year, the Loram brand has officially been extended
with the introduction of Loram Technologies, Inc.

In North America, we now have two independent companies working together
to better serve our customers in North America and globally in the form of en-
hanced service offerings and improved technologies. We may not operate as one

company, but we are all a part of one team sharing and fulfilling Loram’s mission
to deliver advanced equipment, innovative solutions, and unrivaled customer
service in a safe and reliable manner to maintain and improve railway infrastruc-
ture

The global rail maintenance community knows Loram as a world leading manu-
facturer and operator of maintenance of way equipment. No competitor has

the operational experience that we do and that is the key to Loram’s past, pre-
sent, and future success. The work and effort our field operations and tech ser-
vices teams execute everyday helps continue and strengthen our brand.

As a group, we have an opportunity to strengthen our brand through safely
maintaining fleet excellence and facilitating daily interactions with our custom-
ers. The success and growth of our brand depends on all of us. Whether you are

working with blue iron, yellow iron, inspection trucks, in an office or manufactur-
ing facility, we should all take pride in being “One Loram.”

Page 15 APRIL 2021