Page 10 - The Five Forces of Everything
P. 10

OBSERVATIONS


                                                                                           HOW MILLENNIALS

                                                                                           KILLED MAYONNAISE





                                                                                           “The inexorable rise of identity

                                                                                           condiments has led to hard times for

                                                                                           the most American of foodstuffs.

                                                                                           And that’s a shame…


                                                                                           I was forced to face facts:
                                                                                           The family’s tastes had changed.

                                                                                           Or, rather, our family had changed.

                                                                                           Oldsters were dying off, and the young

                                                                                           ’uns taking our places.


                                                                                           While I wasn’t watching, mayo’s day

                                                                                           had come and gone. It’s too basic for

                                                                                           contemporary tastes — pale and insipid

                                                                                           and not nearly exotic enough for our era of
                                                                                           globalisation.”








           Observed by Sandy Hingston of Philadelphia Magazine.
       9                                                                                                                                                         10
       FORCE #1                                                                                                                          OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS
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