Page 6 - The Five Forces of Everything
P. 6
We believe that the product
experience will need to shine
more brightly in future.
It is no longer enough to be
liked. Tomorrow, it’s about
deeper, more meaningful
connections with more
demanding consumers.
As you review the Five
A powerful way to communicate is to Forces of Everything,
appeal to more of the human senses. we hope to spark your
Information picked up this way arrives at creativity. This is not just
the limbic system - the part of the brain about the distant future, it is
that deals with memory, motivation about how certain macro drivers
and emotion - before information is are shaping the here and now - and
received by cognitive intervention. will continue to do so.
So, it’s entirely possible for a brand to
In this age of continuous disruption, and with
pack more messages into those vital
momentum on the side of small insurgents, we
seconds of fame.
must all challenge our assumptions about everything
that is going to happen in the years to come.
By engaging with the Five Forces, we hope we can play
a small part in your transformation and prosperity.
5 6
FIVE FORCES OF EVERYTHING
