Page 6 - The Five Forces of Everything
P. 6

We believe that the product

       experience will need to shine

       more brightly in future.

       It is no longer enough to be

       liked. Tomorrow, it’s about

       deeper, more meaningful

       connections with more

       demanding consumers.

                                                                                                                                    As you review the Five

       A powerful way to communicate is to                                                                                         Forces of Everything,
       appeal to more of the human senses.                                                                                       we hope  to  spark  your
       Information picked up this way arrives at                                                                              creativity.  This is not just

       the limbic system - the part of the brain                                                                            about the distant future, it is
       that deals with memory, motivation                                                                                about how certain macro drivers
       and emotion - before information is                                                                            are shaping the here and now - and

       received by cognitive intervention.                                                                         will continue to do so.
       So, it’s entirely possible for a brand to
                                                                                                               In this age of continuous disruption, and with
       pack more messages into those vital
                                                                                                           momentum on the side of small insurgents, we
       seconds of fame.
                                                                                                        must all challenge our assumptions about everything
                                                                                                    that is going to happen in the years to come.

                                                                                              By engaging  with  the  Five Forces,  we  hope  we  can play

                                                                                           a small part in your transformation and prosperity.
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