Page 70 - The Five Forces of Everything

IMPLICATIONS

Absorbing Stuff

Explore formats that appeal to
more competitive mindsets.
Daily health shots, top-ups and
boosts that promote superior
absorption could be a way of
gaining competitive advantage.

Triple A Ratings War

Health experts indicate that Chinese consumers will become
society is shifting towards more mindful of their citizen score.
holistic health mantras. Brands need to fi nd ways to insert
themselves into this process.
Anti-infl ammatory, alkaline and How can you contribute to
Ayurvedic diets are all waiting for consumers’ self-improvement?
the big time.

Going Up

Achieving an elevated position is
key in many societies like India and
China. Are you off ering visible ways
for people to demonstrate their
progression?

Purple Power Right: Health is wealth. In India, people understand that
if they are ill, they cannot work. Brook Bond used this
insight to market their Immunity Tea.
The perfect hue for social media, purple foods are gaining traction for
health benefi ts backed by science, notably powerful anti-oxidants that
fi ght signs of aging.

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FORCE #5 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS