Page 10 - MMR Research General Creds - Chinese

提供定制化创新研究方案

发挥品牌及产品竞争优势 MMR DELIVERS A CLASS We are endorsed by our global
LEADING SET OF MARKETING
SCIENCE TOOLS AND client base for our agility, technical Advanced Stats & Analytics
expertise and willingness to adapt
APPROACHES, MANY OF research solutions to directly focus
on specifi c client challenges
WHICH ARE PROPRIETARY. Automation & Programming
Defining Early Rules of
Identifying emotional and Success to generate a Holistic approach to Advanced range analysis Gold standard approach
functional opportunity areas Working with consumers Defining Early Rules of Holistic approach to to Advanced range analysis Gold standard approach –
packaging validation
and portfolio
Identifying emotional and
to optimisation
product/ pack brief
Success to generate a to
for NPD and framework for Working with consumers uniquely deliver key brand packaging validation to management tool to to optimisation – Bespoke online survey design
optimise shopper
functional opportunity areas
maximising appeal and
and portfolio
iteratively to take an
product/ pack brief to
development
maximise sales
for NPD and framework for idea to a concept rapidly equities through sensory influence and brand management tool to maximising appeal and 我们在全球拥有26为资深的数据科
optimise shopper
brand fit with targeted
iteratively to take an
engagement
development idea to a concept rapidly uniquely deliver key brand influence and brand maximise sales brand fit with targeted
opportunity
sensory direction
assets
equities through sensory
assets engagement opportunity sensory direction Data specialists
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提供咨询服务支持
Post-launch
Ideation Concept Product Pack Activation Launch Post-launch Reformulation
Ideation Concept Product Pack Activation Launch review Reformulation
review SOME OF THE CORE AREAS WE WORK IN:
Product development Consumer classifi cation
& optimisation & segmentation
We’ve invested in new
technology to allow you to Forecasting & predictive Launch: price, pack &
get closer to your consumers modelling promotional optimisation
– getting more from quant An online community allows you to
fi eldwork, enabling both co-create with consumers - enhancing and
faster and deeper improving your innovation cycle; enabling
understanding through a Client consultancy Core statistical tools
more collaborative approach you to be faster to market, deliver better
products and provide cost effi ciencies.
By putting consumers at the very heart of
your business, you’ll be better placed to Conjoint Choice based forecasting
create products that truly resonate with Discover how an MMR online community
your target audience helped build a new brand on page 20
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