Page 9 - MMR Research General Creds - Chinese

我们帮助品牌解锁感官力量
我们帮助品牌解锁感官力量

THERE CAN BE NO CLOSER

ENGAGEMENT BETWEEN With a suite of tools designed to create more convincing brand experiences
THE CONSUMER AND YOUR
BRAND THAN INTERACTION Closer alignment of brand equity to • Brand

WITH THE PRODUCT AND your consumers’ sensory experience • Communications
PACKAGING. EQUITY THAT’S FELT • Pack

BEFORE IT’S THOUGHT • And crucially - Product
WE WORK AT THE SENSORY
INTERFACE, TURNING BRAND

PROMISE INTO PHYSICAL SUPERIORITY = LIKING > INCREASED
PRODUCTS AND PACKS. + CONSONANCE SALES

我们的研究核心 In hugely competitive markets, simply consonance, helps deliver products and packs
Adding a focus on enhanced brand fi t via
achieving high levels of appeal or
propensity to buy is no guarantee of
that are perfectly aligned with their brand
success…

8 …research needs to go further Fuelled by MMR’s Brandphonics approaches 9