Page 3 - Newsletter Vol 1 Issue 4 - Perspectives and Themes revisited 15Oct2021
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     Who are our Customers and Stakeholders?
           While  customers  are  a  subset  of  the  larger   primary and secondary; and our stakeholders as
           stakeholder  group,  it  is  important  that  we    those  who  have  any  kind  of  interest  in  the
           distinguish  between  the  two.  We  define  our    organisation.  Table  3  below  shows  a  non-
           customers as those end-users who benefit directly   exhaustive list of our customers and stakeholders.
           from our products or services and divide them into
                                          Table 3: CXC’s Customers and Stakeholders
                                                        Customers
                                         Primary                        Secondary
                               Governments                       Ministries of education
                               Ministries of education           Tertiary institutions
                               Candidates                        Donor/funding agencies
                               Learners                          Professional associations
                                                       Stakeholders
                               Employees                         Governance committees
                               Employers                         Trade unions
                               Suppliers/service providers       Resources persons
                               Publishers                        Educational institutions
                               Teachers                          Regional bodies
                               Partners                          Parents
                         Contact us: CPSM-Mail@cxc.org | Angela Lowe: alowe@cxc.org | Atiba Griffith: agriffith@cxc.org |
                       Suzette Clarke: sclarke@cxc.org | Jackie Niles-Squires: jniles@cxc.org | Website: https://strategy.cxc.org/
                                                  ‘Strategy is our job.’
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