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UNIT 1
               MODULE 1:  THE ENTREPRENEURIAL MINDSET (cont’d)


                       (b)    Emerging  drivers  of  contemporary  entrepreneurship  –  Information  and
                              Communication Technology (ICT), Globalisation, Changing demands, unemployment,
                              changing demographics, institutional support, ease of entry in the informal sector.

                       (c)    Role  of  entrepreneurship  in  national  and  regional  development  –  impact  on  job
                              creation, growth in GDP, social development (social entrepreneurship).

                       (d)    Emerging  areas  for  enterprise  development  -  including  the  creative  and  cultural
                              industries, renewable energy; agro-preneurship, ICT.

               2.      Entrepreneurship and Intrapreneurship

                       (a)     Entrepreneurship vs Intrapreneurship.


                       (b)     Types of entrepreneurship:

                              (i)    Survival;

                              (ii)   Lifestyle;


                              (iii)   Dynamic growth; and,

                              (iv)   Speculative.

                       (c)     Role of the entrepreneur and the intrapreneur in enterprise development:


                              (i)    Factors that contribute to enterprises becoming more entrepreneurial.

                              (ii)   Openness and flexibility, innovation, proactivity.

                              (iii)   Environment  of  change,  chaos,  complexity,  competition,  uncertainty  and
                                     contradiction.

               3.      Entrepreneurship and Small Business Management

                       (a)    Innovation  as  the  main  difference  between  entrepreneurship  and  small  business
                              management.

                       (b)    Nature and characteristics of small business.













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