Page 46 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

FORMAT OF THE RESEARCH REPORT

Field Interview of an Entrepreneur

Candidates must interview an entrepreneur and produce a written report and an oral presentation
(PowerPoint ® presentation may be used to augment the report). The Case Study report should not
exceed 1,500 words and must be presented as outlined on pages 42-43. The presentation will be
made to the teacher and peers in the class setting.

Interview Report:

Students will interview an entrepreneur based on the following guidelines.

It would be preferable that the selected entrepreneurs have ventures that have been in operation for
at least five years and have employees. This assignment is designed to provide the opportunity for
students to explore different types of business or industry, to begin to develop an entrepreneurial
mindset and to develop a professional network in the field if they think they would like to be a part of
it.

This should also show the assimilation of their coursework. Candidates are encouraged to seek
permission to record the interview using relevant technology (audio visuals, still pictures). More than
one face to face meeting with the entrepreneur to capture sufficient information may be needed, so
plan ahead!

Content of the Interview Report

1. Name and description of the venture.

2. Background of the entrepreneur prior to starting the venture.

3. Characteristics of the entrepreneur.

4. Origin of the venture (why was it started?).

5. Industry and market description.

6. Key historical events in the start and existence of the venture.

7. Present state of the venture.

8. Major present and future challenges and emerging opportunities.

9. Analytical questions for the reader to use as they conduct the interview.

10. How findings impact student’s attitudes, behaviour and inspiration towards venture
creation.

11. Conclude with a presentation reflecting on what you learned from the experience of
interviewing the entrepreneur and researching and writing the interview report.

CXC A31/U2/13 41 www.cxc.org