Page 52 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

ALLOCATION OF MARKS FOR MARKET RESEARCH (30 MARKS)
MARKS

1. RESEARCH OBJECTIVES (2)

 At least TWO objectives clearly stated and relevant to the topic chosen. 2

 ONE objective clearly stated and relevant to the topic. 1

2. TARGET/SAMPLE (4)

 Population / Sample selection process adequately described. 3-4

 Population / Sample selection process moderately described. 2

 Population / Sample selection process inadequately described. 1

3. METHODOLOGY (4)

 Thorough description of methodology used. 4

 Fair description of methodology used. 2-3

 Inadequate description of methodology used. 1

4. QUESTIONNAIRE (6)

 Questionnaire well constructed. 5-6

 Questionnaire fairly constructed. 3-4

 Questionnaire inadequately constructed. 1-2

5. FINDINGS AND ANALYSIS (10)

 Comprehensive analysis of findings. 8-10

 Moderate analysis of findings. 4-7

 Inadequate analysis of findings. 1-3

6. CONCLUSION (4)

 Conclusion related to findings and analysis. 4
2-3
 Conclusion fairly well related to findings and analysis. 1

 Conclusion not closely related to findings and analysis. (30)

TOTAL MARKS

CXC A31/U2/13 47 www.cxc.org