Page 54 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

They should also demonstrate appropriate writing skills such as:

(a) Organisation of ideas.

(b) Vocabulary, use of language.

(c) Grammar and Spelling.

ALLOCATION OF MARKS FOR BUSINESS MODEL (30 Marks)
MARKS
1. History of the Venture (2)
 Comprehensive description of concept and venture 2
 Weak description of concept and venture 1

2. MISSION/VISION STATEMENT (2)
 Mission and vision statements clearly stated 2
 Mission and vision statements not clearly stated 1

3. Value Proposition (3)
 Comprehensive description of value proposition 3
 Moderate description of value proposition 2
 Inadequate description of value proposition 1

4. Beneficiaries (2)
 Comprehensive description of beneficiaries 2
 Inadequate description of beneficiaries 1

5. Operations (2)
 Comprehensive description of Operations 2
 Inadequate description of Operations 1

6. Product differentiation (3)
 Comprehensive description of product innovation 3
 Moderate description of product innovation 2
 Inadequate description of product innovation 1

7. Income Generation (4)
 Comprehensive description of income generation 4
 Moderate description of income generation 2-3
 Inadequate description of income generation 1

8. Growth (2)
 Comprehensive description of venture growth model 2
 Moderate description of venture growth model 1

9. Summary of Financial Analysis (3)
 Comprehensive treatment of financial request and cash flow statement 3
 Moderate treatment of financial request and cash flow statement 2
 Inadequate treatment of financial request and cash flow statement 1

CXC A31/U2/13 49 www.cxc.org