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B. BUSINESS MODEL
Student will develop an innovative venture idea, translate the idea into a well-conceptualised
business concept, and then build a business model around it. This business model must
demonstrate the basic market and economic feasibility of the proposed venture idea.
NB. This activity may be the direct result of the market research conducted in A.
You are not asked to develop a full business plan.
The Business Model should be developed using the following guidelines (Refer to UNIT 2, MODULE 2,
developing the business model):
1. Why do you want to start this business/history?
2. Mission/vision statement- why this business?
3. Objectives.
4. Value Proposition (how do you create value?).
5. Beneficiary (for whom do you create value?).
6. Operations (what is your internal source of advantage?).
7. Product differentiation (how do you differentiate your product?).
8. Income generation (how do you intend to make money?).
9. Growth (what are the time scope and ambitions of the venture?).
10. Financial request-start-up funds needed and likely source(s).
11. One-page cash flow- summary financials for start-up year.
Overall Presentation
The final documents should include:
(a) Cover Page.
(b) Acknowledgements.
(c) Table of Contents.
(d) Bibliography.
(e) Appendices
CXC A31/U2/13 48 www.cxc.org
