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This means if they call in and leave  are not  going  to  tell  the  person  to send  ‘Thank  You’  cards to
         a voicemail, you will respond back  you  are doing  the testimonial  your potential new clients and
         within  a 1 hour period. If  they  for. It will be a surprise. Make  prospects in advance! Yeah, that’s
         send you an email, you respond  sure in your video testimonial,  right,  in  advance. It’s  amazing
         back within a 3 hour period.         you   introduce    yourself   first  when  you receive in the mail
                                              with  name, title, company,  etc…  an awesome card or thank you
         5)  Adopt  a “YES” attitude  and  then go in to talking about the  note          saying    something    like
         culture! We decided  to simply  individual or team you are doing  this…I wanted to THANK  YOU in
         change our whole philosophy,  the testimonial for. What I like  advance for connecting  with  me
         attitude, and culture within  our  to  do  is  say  something  like  …  and allowing me to buy you lunch
         whole company to a “YES” one!  “You know, there are 3 things  one day. I would love to sit down
         This means that as often as we  that really stand out when I think  and  see  how  we  can  assist  each
         are humanly able to, we will give  about  John  Smith and  what he’s  other with  our businesses  and
         a “YES” answer to each and every  doing with the community. #1,  referral generation. Please let me
         customer. I’m not saying  this  is  He really knows how to treat his  know when a good time for you
         easy to do… but, well worth it in  clients as if they are family. #2,  would be. I travel a ton with our
         the long run once you adopt this  He has such an attention to detail  companies and ventures, but I’m
         into your corporation.               … and  #3,  He  is  the  most  result  happy to change my schedule
                                              and solution oriented person our  around  to connect  with you!  I
                                              company has come across. These  guarantee  you  that  you  will  get
         The Reverse Testimonial              are the main reasons we trust  the meeting and appointment and
                                              John  and  use  him  and  his  team  completely blow your competition
         No one on the planet is doing this  for all of our needs!”                away with this one!
         except for me! You know how and
         why  I  know  this? It’s  because I  Now, after you have completed
         made this technique up and have  your video testimonial for this  The $100 Gift Card
         been  guarding  it as a secret for  person. Here’s the BIG SECRET…
         years! Well,  here  it  is.  I’m  asking  instead of sending  the video  Stop, and I repeat, STOP giving
         you  a favor though.  Please feel  directly to him or her…. in  fact,  out  stupid  $10,  or $15  or even
         free to  use  the  technique,  but  DON’T  send  it  directly  to them!  $25  gift  cards to  gas  stations  or
         don’t tell anyone about it. Keep it  What you do is something much  even coffee places. It’s cheesy and
         a guarded secret!                    better. You upload your video to  makes you look like a cheapskate!
                                              your  own  YouTube  channel  and  Trust me on this one. Here’s what
         Actually, it’s quite simple. All you  tag it under a playlist of “People  you should do. Invest in yourself
         do is take your smart phone out  I Go To!” Then, you send him or  by investing in others! Go down
         and grab an assistant, a friend, or  her  the  actual  YouTube  link  to  to your nearest Starbucks or
         colleague and ask them to record  the  video  you  just  recorded  for  your  favorite  coffee  place…  or
         a  video  of  you.  Then,  once  they  them. It’s  brilliant!  They will  be  an  awesome  steak  place  that’s
         start recording, you simply give a  so happy  and surprised you  did  well  known.  Grab  five  $100  gift
         great testimonial out to someone  this for them and they will want  cards. Hold on to them until you
         you  would  like  to highlight.  It  to share it with everyone… which  meet those contacts who you
         could  be one of your clients. It  in reality they are really sharing  really want to connect with and
         could  be  your  chiropractor. It  and promoting YOU, and not your  build  business  with.  A  few  days
         could be your realtor you just had  competitors!                          after you  met them, go  ahead
         help you sell one of your homes.                                          and send them one of my “Thank
         I try to do at least one a week…     Thank You Cards In Advance           you cards in advance” and include
         so about 50 testimonial videos a                                          a $100 gift card…. and this is the
         year. Part of the secret is that you  Take a moment each week  important part…





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