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letter of agreement: a letter from the buyer to the supplier
accepting the terms of the proposal. This may also be the
supplier s initial proposal that has been initialed by the
buyer
Lifecycle: The particular pattern through which a
destination evolves.
Limits of acceptable change: Environmental indicators
that can monitor changes over time as a consequence of
tourism.
load factor: average number of seats occupied, e.g.
motorcoach or air
local: belonging to a particular place or region
low season: that time of the year at any given destination
when tourist traffic, and often rates, are at their lowest.
Also referred to as off-peak or off-season.
macro business: a large, formal business that employs
many people
manifest: final official listing of all passengers and/or
cargo aboard a transportation vehicle or vessel
Market orientated pricing: A method of pricing that
benchmarks prices against competitors when deciding on
price.
market segment: the concept of dividing a market in parts
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