Page 90 - Kingdompreneurs
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take  scarcity  and  self-preservation  out  of  their

          mindset and the mindset of their customers.”


             People of the world are tuned in on one radio

          station WIIFM (What’s in it for Me). The best way

          to get people’s attention is to give them the  most

          significant  commodity  on  the  market,  which  is

          TIME!  Which  is  why  Airbnb  and  Uber  are  so
          successful. Everyone is searching for time to do what


          they  want  and  do  it  whenever  they  wish  to  do  it,
          which is ultimately what Airbnb and Uber offer- the


          ability to travel freely and make money off it at the
          same time if they choose to.


             So, I pressed into God for more insight on what

          he  was  trying  to  get  me  to  see.  Our  conversation

          overtime went a bit like this:


             Me: “How do you give people more time?”


             God: “Do you remember how Mycoskie said that
          incorporating  giving  (love)  will  give  you  access  to

          three things: your customers become your greatest

          marketers  for  your  business  (Free  Media);  you

          attract  and  retain  incredible  talent  (Cause-Driven




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