Page 15 - Chrissie Marketing Presentation 2023

Vanderblue Divisions Strategic Marketing Plan

Where there’s a NEED... Getting Started YOUR HOME, OUR MISSION

M there’s a DIVISION that applies • Team property walk through

• Pricing strategy with detailed analysis of market competition
UE TEA • Pre-MLS Matchmaking Strategy allows pricing research,

feedback, and unique exposure.
• Home staging and styling consultation

RBL • Home preparation
• Professional photography and virtual tour/video tour
• Homeowners Homework
NDE • Create personalized property magazine

Design
A Organize by Live on CT-MLS (Multiple Listing Service)
THE V • Premier online exposure and syndication to hundreds of Real

Estate websites
• Luxury sign installation

Senior Lifestyles Divorce and • Print advertising campaign
Dividing Assets • Online advertising campaign
• Direct mail campaign
• Email marketing campaign
• Bring real estate website online DOING THE MOST FOR YOU M
• Public open houses
Right-Sizing
• Broker’s tour with luncheon
• Discussion of participation in special events: Home Tours, UE TEA
fund-raisers, etc...
• Analysis of buyer and agent feedback

InvestBlue Urban • Action plan implementation
to Suburban • Buyer database targeting RBL
• Social Media Campaigns
NDE
Ongoing Marketing

First Time A
Home Buyers We carefully select the appropriate publications and online
outlets to capture the right buyers and get the best results.
Print publications include: The Real Estate Book, Homes and THE V
To attract people’s attention, we need to reach them on a personal level. What speaks to them? By Estates Magazine, Oceans Magazine, Cottages and Gardens,
combining the unique skills and passion of teammates and creating unique marketing strategies, The Luxe Magazine, Private Air & Luxury Home Magazine, The Key,
Vanderblue Team attracts and holds buyers attention through divisions and specialist target marketing.
specialty and local magazines, local and national newspapers. We
are constantly creating new avenues for our online marketing. PREMIERE MARKETING

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