Page 14 - Jameson Activation Report - INTR

BRAND AMBASSADORS

The Scope made concerted efforts to recruit a select Team of 5 Jameson Brand Ambassadors that aided with guest ushering,
engagement on key brand attributes and implementation of the event’s program run.

Prior to the event, the Jameson Trade Marketing Team provided training to the selected BAs on the Jameson Whiskey Story, core
brand attributes and key guidelines.

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