Page 17 - Jameson Activation Report - INTR
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JAMESON, SPRITE & LIME
To resonate with the LADS in attendance at the ‘Jameson Take Promotion of the event’s signature serve was done throughout
Over Experience’, we leveraged on Jameson’s signature serve, the venue aided by the below tailored implementation mechanics
‘Jameson, Sprite and Lime’ as the flagship drink for the night. to drive volumes;
- A designated Jamesons Cocktail Bar manned by an experienced
Selection was done based on the simplicity in accessing the Mixologist that quenched our lads’ thirst
ingredients for the cocktail and its offering of the three refreshing - A bottle sales mechanic that integrated offering of 3 mixers
elements that bring out the best in each other; All you need is (Sprite), Ice and Lime for every Jameson 750ml bottle purchased
James Irish Whiskey, Sprite and a little wedge of lime. ( Communicated through BAs & Bar Staff, Event Host, Table
talkers and strategic display units i.e. Themed LED Screens).
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