Page 16 - Jameson Activation Report - INTR
P. 16
ATTENDEE DEMOGRAPHICS
‘Refreshing Jameson was served to down-to-earth socials’
In selecting Pitstop as an outlet of choice for the implemented ‘Jameson Take Over’ experience, we were looking to drive
awareness to key target demographic consumers known as “laid back appreciators and down to earth socials”. Through the
event, The Scope was successful in attracting a great percentage of men and ladies within the age group of 25 - 35 from Dar’s
key entertainment hubs constituting of both whiskey and beer-swilling lads.
We believe the shared experiences in large mixed groups at The Pits-Stop excited, inspired and will facilitate them to get
together with friends across other On-trade outlets or casual get togethers with Jameson as the whiskey of choice.
16
