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Far Out, Man Expression used to convey that something was either a) unusual b)
unconventional or c) extremely, extremely groovy.
Logo Go Go The Story of the Bird
The P&H Casters logo, just like In the words of Dave Hicks:
a lot of companies, has evolved
so much that essentially, it isn’t “The inspiration of our first colle-
really anything like what it was giate looking Poly bird was from
“in the beginning”. This is not at my dad and his partner George
all unusual, and there isn’t even Paikos, who was the P in P&H.
1 Fortune 500 company that has
not redesigned and relaunched George was a huge fan of USC and
it’s logo at least once in its history. loved going to the football games.
Many of them, including Google, At this time, in the early 1980’s,
Starbucks, Amazon and AT&T P&H Casters created and intro-
have had 5 or 6 logo redesigns duced the first polyurethane wheel
and a lot of those companies for the shopping cart market. So
(well, not AT&T) aren’t even as old we needed an identity to go with
as P&H is! this new wheel.
But what the reveal is here is the So they took the polyu out of
real story behind the most re- polyurethane and created Poly
cently retired logo: the P&H bird U, our logo name to identify this
logo, who as it turns out wasn’t wheel for the market. Now the bird
named “Polly” and whose design came from a collegiate theme with
and launch was a very thoughtful the sweater and the name POLY U
process. making it look like it represented a
university.
I asked a P&Hinsider, Mr. Dave
Hicks, if he would share the Reason for that was to give the
authoritative background of the market image that we are polyure-
launch of the original bird logo. thane wheel experts, ( like a uni-
versity professor) and our products
are strong and well built like the
physical appearance of the bird. All
together it gave us a stong, well-
built image that looks like we’re
well educated or experts in poly-
urethane wheels.
Well it worked, as we are well
recognized globally with our Poly U
logo and bird.”
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