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Drop Out. To move away from established conventions and reinvent your own
personal wheel.

and effort. There weren’t any
A Time to be Born
computers, fax machines, cell-
phones, etc. So the tools avail-
The 1960’s were an exciting time able to gain attention for your
to be alive. It was an era of great company’s products were far
change, and enormous creativity more limited than they are today,
in the arts, music, techology, fabri- and far more expensive.
cation as well as a time of upheav-
al. The Vietnam ware, which so We’re so glad that P&H decided Look Back. Well, just for a sec.
many young men had been forced to persevere. so we could have
to go and fight in had become the privilege of celebrating its As the only person working here
enormouslyunpopular. Women 50th birthday! who probably actually remembers
had grown extremely dissatisfied anything about the 60’s, I thought
with their second class role in the Happy50birthdaycasters! I’d share a little of what I thought
U.S. economy, as well as the view were the really great things (be-
of themselves as the “weaker” sex. sides the moon landing) about
that era.
The Civil Rights movement was at
the forefront of American con- The cars. (made of steel still, big
sciousness, and the assassinations engines)
of both a sitting U.S. president and The clothes.
the leader of the civil rights move- The music.
ments had a sobering impact on The attitude.
a country that had entered the No health insurance.
60s feeling like a golden age was Clean food without “stuff” in it.
about to begin.

At the same time, the 1969 moon
landing of Apollo 11 was a bright
beacon of hope for many Ameri-
cans. The space program became
a kind of rallying point for the
recovery of hope for many of us.

It was both a challenging and
an exciting time to be building
a company. Many of the brands
that we know well today were
born then, and the concept of
marketing brands and not just
products started around this time.

Gaining market exposure required
an enormous amount of energy

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