Page 16 - Demo
P. 16
PROFIT
In this chapter, we focus on innovation. You will begin to learn how to generate astounding ideas to transform your business. The bottom line... we will capture the creative input of every one of your employees and distill that into innovative ideas for the future.
Most efforts toward innovation are focused on the wrong direction. The net result is we try too hard, take too long and end with wasted efforts based on false assumptions about innovation like:
• Innovation costs a lot of money—We believe that the more we spend on R&D, the better the result. As you will see, innovation is almost free. It requires only a few people and a short time.
• We just need one great idea—If we could just come up with the one great product or service idea that would set us apart from our competition, we could be more successful. However, the difference between being the best and just average is the accumulation of small
16
