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STEP 1 – Rubber Room Meeting
incremental innovations that make the largest contribution to success over time.
• Innovation is science, technology & invention—We mistakenly think of innovation as a technical endeavor, but innovation is purely an economic activity. It should not be the purview of scientists or engineers but the people who know your business and customer best.
• We can’t plan these things, innovation takes time—Innovation takes little time. What is required is the right environment for a spontaneous generation of good ideas. Innovation is merely the solution to a defined need using what has already been discovered. Innovation has nothing to do with time consuming discoveries or waiting for the next invention.
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