Page 19 - Email Marketing Success
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EMAIL MARKETING SUCCESS
column with a table of contents, logos, sponsors, and feature
articles and another wider column with stories and original
communication articles and materials.
If there is more than one article, then it's better to use section
breaks to make it look smart and eye-catching. You can even put
a Read More or Learn More button at the end of each article for
detailed information for readers who are interested to know more.
Events and Invitations
This type of email is time sensitive, so you have to be aware of
the perfect timing. There should be a buffer of at least a month
after an event/invitation email is sent so that your subscribers can
decide and make time to prepare.
Every event/invitation email must contain call-to-action buttons,
such as a Save to Calendar button, Register for Event button,
which will redirect them to another site consisting of forms and
Post-Event Feedback Survey Form button for your company’s
convenience.
You can also send your audience event details after the event
date to all those subscribers who showed interest in the event
email, both the attendees and the non-attendees. You may have
to send dozens of emails before, during and after the event, so
keep your emails short and to the point.
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