Page 24 - Email Marketing Success
P. 24
EMAIL MARKETING SUCCESS
You want to make sure that you are using all of the data the
subscriber provides when the sign up to determine the kind of
content you want to send them.
You also need to make sure that your email campaign makes it
extremely easy to convert the reader to a new lead or customers.
You need to ensure that your email campaign is easy to read
since more than 40 percent of readers open their emails on a
mobile device. This means it's essential that your email campaign
is compatible with mobile devices.
24