Page 21 - Email Marketing Success

EMAIL MARKETING SUCCESS

information and that it is share-worthy. There are four sections in

a press release: the headline, the body, any statement or quote,

and an “about” section.

Announcements

This is similar to a press release, but the audience you will send

these emails to is entirely different. Mainly the customers and

those who are interested in your company's latest updates are the

ones that should get announcement emails.

Announcements could be moving into a new location, product

updates, or upcoming product launch information. Only facts and

specific information are put in announcements emails, so there is

no need for any call-to-action button.

Holiday Greetings

You can design and use special email templates during the
holidays, such as one for Halloween, Christmas, or New Year's.

Nowadays you can use special HTML or GIF images to make
your greeting cards more interesting.

Currently, many ESPs allow you to track customer's birthdays so

you can even send them a birthday wish email on their special
day. This can help to boost your image and prove that you care

about your customers.

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