Page 25 - Email Marketing Success
P. 25
EMAIL MARKETING SUCCESS
Chapter 3 – Building Your Mailing List
If you want to develop a successful email marketing campaign,
you will need to develop a consistent strategy for building and
growing your email list. One of the foundational elements of any
list-building initiative should be collecting email sign-ups on your
website.
People who are interested in your business are probably already
visiting your site often. That's why you should be using your
website as one of the primary ways to gather email sign-ups.
25
