Page 28 - Email Marketing Success
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EMAIL MARKETING SUCCESS
Free Trial
If you run a software-as-a-service (SaaS) company, you might
think about offering new subscribers a 14- or 30-day trial of your
service as a lead magnet. Offering a free trial will get users
engaged in your SaaS application and give you the opportunity to
send them marketing content via email.
Downloadable Software
If your company produces any kind of software that can be
downloaded, you might think about requiring users to enter their
email address in order to download the software.
Discounts or Free Shipping
Often, e-Commerce stores will offer a one-time coupon for use on
their first order with your company. While providing a discount to
new customers might lower the total price of a customer's first
order, it will significantly increase the probability that they will
become a customer in the first place, because they will be
receiving an email about your company's products and services.
Physical Products
If having a physical mailing address for your subscribers is
essential, then you can offer an inexpensive-to-produce physical
product as your lead magnet. Small tools like flashlights,
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