Page 33 - Email Marketing Success
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EMAIL MARKETING SUCCESS
explicitly written to them and they will be more likely to engage
with the message. You need to keep the focus on your
subscribers as much as possible, making sure to make your
emails about them, and not about you.
Parts of an Email
When you are getting ready to put together an email, it is easy to
think that the only thing that you have to worry about is writing the
message body. However, there are several different components
of every message that you send to your list.
If you want your email marketing campaign to be successful, then
you need to put as much thought and effort into the other parts of
your email as you do the main message body. Here are the
components of an email that are key.
Subject Line
This is the subject of your message. It is the first thing that your
subscribers will see, and it is what will determine whether or not
they open your message.
Preheader
The preheader is the preview text that is included after the subject
line in some email services like Gmail. It can serve as a second
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