Page 34 - Email Marketing Success
P. 34
EMAIL MARKETING SUCCESS
subject line that should further encourage the reader to open your
email. If you don’t intentionally add a preheader, most email
services will use the first sentence or two of your email as a
preheader.
“From” Name
This is the name of the person who is sending the email. You
want to use your personal name rather than the name of your
company because most email users are more likely to open an
email from an actual person.
Message Body
This is the main text of your email. It will contain the message that
you want to convey to your subscribers.
Call-to-Action
This will be a hyperlink situated at the bottom of your message
body that will persuade readers to take a specific action, such as
clicking on the hyperlink.
Signature
You want to keep your email signature simple. Long email
signatures can be a distraction to the main content of your email.
34
